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Life is defined by relationships and activities. Business is about managing relationships and activities in order to make money. Traditionally businesses keep all their customer data in their own databases. If the business dies, the data dies with it.
Scooter CRM brings on a paradigm shift. By specifying a database and templating system, vertical markets can have specific templates. This will allow new entrants to a market to set up just by getting Cream as a free download from their trade association, easily purchase customer data from others and integrate the customer histories from the different data sources into one system.
Scooter improves on this paradigm by defining a standard way to store Customer Relationship Management data so that new firms can purchase useful customer databases. In industries like recruitment and real estate, there is a recognised "itch cycle" of people moving houses and jobs at regular intervals. There is also a high failure rate for companies in these areas. By having their recruiters and real estate brokers use standardised customer data, job hunters and house sellers could be saved a lot of hassle.